It’s Official: Instagram Hashtags Don’t Grow Your Reach Anymore. Here’s What Does

It’s Official: Instagram Hashtags Don’t Grow Your Reach Anymore. Here’s What Does

For years, hashtags felt like magic. Add #SmallBusiness or #FallFashion and suddenly your post reached strangers outside your audience. But if you’ve noticed hashtags aren’t working anymore, you’re not imagining it.

Instagram has changed, and hashtags are no longer the growth engine. The real driver in 2025? Keywords and SEO.

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